Wednesday, June 17, 2009

To Tagline or to Tag Line?

If you troll the internet for advice for writers, many sites urge writers to come up with a tag line or tagline. Sometimes it’s lumped in with something called a platform (yikes), sometimes it’s called branding, and sometimes it’s just a tag line. You know, that one line used to describe a product, business, movie? I like to think of it as a slogan.

So I started thinking of one for myself. But I write nonfiction, poetry, short stories, and fiction (although no book-length fiction is yet published that's the longterm goal). How to sum all that up? Should I even try?

I have an odd name, both first and last. I can admit that now. I hold no grudge against my parents for this, honestly! But it was hard having such an unusual name growing up. Today it actually makes electronic life on the internet much easier because there aren’t a bazillion others in the world out there with my same name. I’ve decided to play off my odd name in my tagline and came up with "flatt-out fantastic."

I guess it’s basically like this:

Books by Lizann Flatt...Flatt-out Fantastic!

or as it is on my website

books by Lizann Flatt
Flatt-out Fantastic!

Of course, it might actually fall flatt (okay, bad pun). But I’ll wear it for awhile and see how it feels.

In case you've been thinking about one for yourself, here are some helpful resources more related to authors and writing. (If you google “tagline” there’s a ton of info out there.)

Creating Author and Publisher email taglines

author branding from Booksquare

author Mitali Perkins on branding generally

good look at taglines in general and how to come up with one

What’s your tagline? I’d love to hear how you came up with it.

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